As we approach the busiest time of the year, it's time to start thinking ahead and planning for a holiday season that's not only festive but profitable for your business. Here are some tips to make the most of it:
Plan Your Promotions Early. With key holidays like Halloween, Thanksgiving, and Christmas just around the corner, start offering seasonal packages or exclusive discounts now to capture bookings. Clients love holiday deals so make sure to promote them across your social media and emails.
Create Giftable Service Bundles. The holiday season is the perfect time to offer gift certificates or bundle popular services like facials and waxing together. It's an easy way to upsell while giving clients the chance to treat themselves or their loved ones to your fabulous treatments!
Host Holiday Themed Events. Whether it's a "holiday glow" facial or a special service and skincare package for New Year's Eve, themed events or services get people excited. Add a festive touch to your services - from holiday scents to limited time offers.
Pre-Book Clients. With upcoming parties and events, your clients will want to stay looking their best. Encourage them to pre-book their appointments for the season to ensure they don't miss out.
Stay Engaged on Social Media. The holiday season is a great time to engage with your followers. Share your favorite treatments, holiday skincare tips, or behind the scenes peeks to build excitement and keep your clients connected.
Retail Sales Boost. Stock up on skincare product that make great gifts or stocking stuffers. You can ever offer limited time holiday bundles to increase retail sales.
The following is a list of key dates in the 4th quarter - especially in November and December.
October:
November:
December:
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Post courtesy of Marketing with Meg
